No one represents the photo book market like Martin Parr. When Martin Parr, "the most important man in the photobook world" (The Guardian), declares a book to be excellent, it's sold out almost instantly. Most "collectors" rush out to buy it without ever having seen it, not necessarily because they trust Martin Parr's judgment, but because they can assume that the book is gaining in value. "Martin Parr looking at books" is a small satire on the photobook market, a sincere attempt to launch a discussion on where the photobook market is heading. Since it's become lucrative to collect "good" books, it's no longer profitable to miss out on the year's "best".
The book consists of 22 found photographs of Martin Parr looking at books, mostly taken at photo book festivals, where he is watched by almost everyone to see which book he might buy and promote later.
64 pages
b.frank books
2014
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